For the Last 10 Years , I have been reviewing how The Electronic Dance Music scene or EDM as a Genre has evolved not just as an Overall Genre , but its growth and flourish into its various Sub- Genres. The Growth of this genre of Music was always something that I had always believed in having seen the Dance Era of the 90's ( including later parts of the 80's ) & the Success of the RAP music of those days & much later towards the later part of the 90's and more specifically the early parts of the advent of HIP - HOP era , when the genre started making head- away into main stream Music.
What I am about to write on my post this evening is about the struggles I have seen an Upcoming Deejay ( which I feel is a wrong word ) but rather a Music Producer who creates melodies using the electronic waves platform and translates music to the heart using a MIDI.
Today, the music scene has moved far away from the scene of physical CD's and complete albums . Thanks to the digital platforms available , music lovers procure their favourite music through the various digital outlets , Beatport being one the Largest Digital Platforms for any EDM music producer to sell their music ( Note : **Beatport is not the only digital platform . Amazon , iTunes and various other platforms are available ) and here is where the struggle starts for a New and Upcoming music producer who wants to reach out to a larger audience on a Global perspective and obviously , not to deny Sell his/her music ..... " Nobody is here to do charity , Hungry tummies make noise not music"
Sharing some of the real time situations a new music producer faces while he/she wants to sell their music on this digital platform
- A new music producer doesn't get the support of a Recognised Music Label instantly , every music label expects a certain trade mark experience which a new music producer defaults , hence in most cases , these set of music producers either go Solo on release of their work or sell their music on contracts with lesser known music labels who have limited resource to pay the fee upfront
- These new music producers on most of the accounts have a very small fan base . ** Remember - A FAN is much more different a person than a FOLLOWER . And how to differentiate a Fan and a Follower . A Fan would promote music of their Artiste / Bands / Musicians , a Follower is on most occasions a person who would Listen , but never adds any valuation in the process of revenue generation for that particular artiste/ band / musician.
- These new music producers , hardly get the support of Viral Marketing . Now what is " Viral Marketing" - its promotion on various Social Media pages or Websites that promote / Make Charts / Make Ratings / Magazines ( Speaking more of exclusive to Music )
- One of the Platforms these set of New Musicians use and is very popular is " SOUNDCLOUD " . Now the problem with Soundcloud or some other music producers I interact mostly use Mixcloud ( I am not speaking of the other Digital Share Platforms here going by the popular ones only) is that when you have a limited Fan base , the spread is low ( Almost 50% of the listeners on these platforms used mobile networks to access ) Forced , the music producer goes and allows Free Download to attract Followers and makes that Candid mistake of allowing followers to download free from their Soundcloud accounts , instead of making it mandatory to like their Facebook pages and get the download from their FB Pages . People Love what they get free & What comes free is least valued and finally we have a Musician whose honest hard work , every damn soul is enjoying , but that appreciation for which the Entire gimmick was done never reached adulance
- This is the final point of struggle I am mentioning this evening and this one is a Major hurdle to cross . Assuming , everything goes fine for this new music producer , somehow either goes Solo or Via a New Record Label and releases his/her music . You know , there are Big Names in the industry who have made their way to the Tops all these years and on the same Damn week or day Releases their work as well . Considering the Huge Fan Base helped by Viral Marketing , it reaches the Top of the Charts ( Sales Figures Matter Here ) and inspite of having made a decent to an amazing work , this new producer doesn't find a place in the genre TOP 100 & there we are left with a situation , where there is Music available with a buy and own option but nobody can't find where ???
Now I have jotted down the problems that I thought specific and important ones . Having shared the problems , how do we work to rectify this problem now ..... " Having a problem is good enough, not knowing the solution is a real struggle " Some of my suggestions >>>
- Give free downloads from your Facebook / Twitter / Tumblr accounts . Share the link on Soundcloud in such a way that's linked with one of your Pages in case you don't own a Website . In case you have a Website of yours , let the download be from there only .
- Search a list of music websites who promote upcoming musicians / bands / music producers and write to them . There is no Shame in writing to them and not get a response , but being a talented musician sitting down in his/her talent with the ass flattened .
- Send in your music to people who matter in the industry and ask them to review your work . If you get a feedback on your work, chances are 10 other people have been talked about your work
- Keep a count of people who share / repost your work and follow the reach they have created for your work . Ensure you get the e-mail id' s of these set of people . A personalised mail in an era where letters have fallen flat would be much more beautiful than your free download
- Explore every set of digitally suggestive application and reach out
- More importantly , always mention where to reach out that includes - Your E-Mail Id.
- Use Youtube , Nothing appeals more than seeing and listening to it to Believe
- Never Lose HEART ever !!! You don't know which of your tracks are being listened , when you thought noboby Listened in the first place !!!
** All Comments are my personal opinion . All views shared in this post are from personal experiences and learning , should not be viewed as overall .Please feel free to write back to me in case of any disconnect at - vickymoninair@gmail.com **
The Author thanks all its readers and welcomes every support that's been coming over
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